Exploring New Boundaries in Fitness Marketing

When approached by superstar trainer Andre M. to create a branding concept behind his success with celebrity clients like Calvin Klein, Romero Britto and many world-class fighters both in the UFC and those now in motion pictures, Creative Director T.J. Sabo realized the talent he was dealing with was “bigger than life” and came up with “Universal Training┬«.” Supported by subtle but powerful images of Andre himself, the campaign takes fitness and wellness in a new spiritual direction that balances people’s mind, body and soul.

SABO+ has now created a joint-venture with Andre to pursue licensing deals, publish books and have on-demand and on-line shows related to his “Universal Training”┬« concept.

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